Every bike has a tale
Bikes there are many, but no two are exactly the same. Similarly, no two people will be identical in the world. Nor will there be two identical cyclists, as we each create our own histories. But we all have one thing in common: our passion for cycling. We would like to present some of those histories.
Will you tell us your story?
Use the #everybikehasatale hashtag on social networks to tell us why your bike has been so important in your life.
We will reward our favourites!