Every bike has a tale

Bikes there are many, but no two are exactly the same. Similarly, no two people will be identical in the world. Nor will there be two identical cyclists, as we each create our own histories. But we all have one thing in common: our passion for cycling. We would like to present some of those histories.
#EveryBikeHasATale

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MY WAY

FERNANDO EGUILUZ

Fernando is no friend of the artificial. He is passionate about nature and craftsmanship. Which is why he takes care of his track personally.

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SALVATION

AWET ANDEMESKEL

Cycling is much more than a sport for Awet. It has helped him to forget the refugee camp and a life with few opportunities.

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HOPE

JEAN DENIS

Thanks to cycling Jean Dennis remained hopeful and had an extra incentive to fight his illness each day.

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SUCCESS

MARIO MOLA

What's success? Reflects World Champion Mario Mola. Mario enjoys the sweetness of success whilst keeping his feet firmly on the ground.

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THE DREAM

EDUARDO SEPULVEDA

Eduardo Sepúlveda fulfils his childhood dream. To compete in the most important cycling trial: The Tour. Where his idols forged their legends.

COMING SOON

MOTIVATION

PALOMA LAHOZ

Motivation can be an unstoppable force. Paloma is motivated by cycling's small pleasures.

COMING SOON

LIBERATION

ANTONIO ALMODOVAR

It's not easy to disconnect from work and stress. But after a long day at work, Antonio manages to do so thanks to his bike and his favourite tracks.

Will you tell us your story?

Use the #everybikehasatale hashtag on social networks to tell us why your bike has been so important in your life.

We will reward our favourites!